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Researchers Use Brain Scans To Predict When People Will Buy ProductsFor the first time, researchers have used functional magnetic resonance imaging (fMRI) to determine what parts of the brain are active when people consider whether to purchase a product and to predict whether or not they ultimately choose to buy the product. [click link for full article]
'Marathon Mice' Elucidate Little-Known Muscle TypeResearchers report in the January issue of the journal Cell Metabolism, published by Cell Press, the discovery of a genetic "switch" that drives the formation of a poorly understood type of muscle. Moreover, they found, animals whose muscles were full of the so-called IIX fibers were able to run farther and at higher work loads than normal mice could. [click link for full article]
Education Level A Leading Factor In Good Health, Longevity, According To Health EconomistsEducation, not income or race, is the most important indicator of life span and health during old age, according to researchers, the New York Times reports. According to James Smith, a health economist for RAND, and other researchers, studies have found a link between a few additional years of education and longer life spans and large improvements in health during old age. [click link for full article]
AVEO Acquires Clinical Stage Anti-Cancer Compound From KirinAVEO Pharmaceuticals, Inc., a biopharmaceutical company focused on the discovery and development of novel cancer medicines, today announced it has acquired from Kirin Brewery Co., Ltd. an exclusive license to develop and commercialize Kirin's highly potent and selective, once-a-day, oral VEGF receptor inhibitor, KRN951, in all territories outside of Asia. [click link for full article]
BCL2 Reins In BIM, Preventing Leukemic Cell DeathCancer is caused when a population of cells starts to grow in an inappropriate and uncontrolled manner. In many cancers the tumor cells express increased levels of a family of proteins (that includes BCL2 and MCL1) that protect them from a form of cell death known as apoptosis. [click link for full article]
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